BBC News - Why do people vote against their own interests?
"Political scientist Dr David Runciman gives his view on why there is often such deep opposition to reforms that appear to be of obvious benefit to voters.
Last year, in a series of "town-hall meetings" across the country, Americans got the chance to debate President Obama's proposed healthcare reforms.
What happened was an explosion of rage and barely suppressed violence."
We need to tell more stories and avoid talking down to people. Some lessons to be learned here.